Ecommerce web design means online shop website design, so if you’re wanting to sell products online, it’s an Ecommerce or “Ecomm” website you will need.
If you’re looking for Ecommerce web design, you will more than likely fall into one of two categories in terms of what you require, which are: Off the Shelf Ecommerce Solutions, and bespoke Ecommerce websites built on professional Ecommerce platforms.
Off the shelf Ecommerce solutions usually range from about £500 – £1000 (there are exceptions to this, but this is what we have found is the average range) and bespoke solutions tend to range from around £5,000 – £10,000, and sometimes a lot more than this depending on the complexity and the size of the project (some custom Ecommerce projects cost upwards of £50,000).
So as you will see, there is a big gap between off the shelf and bespoke ecommerce website design, in terms of average project cost – and ironically this gap tends to be the average budget of the majority of small to medium businesses, who often end up making the choice between going over budget, or staying within budget and having a website which they’re not happy with and which doesn’t perform as intended.
This gap, which represents the kind of budget available to most businesses or individuals requiring Ecommerce web design, is where we usually fit in terms of project cost. Obviously it depends on the project, and some projects are much more complex, more time consuming & more costly than others, however most of the time our Ecommerce projects fall within the £1,000 – £5,000 total project cost range.
We have spent a long time perfecting the use of fantastic platforms which have all of the power of the much more costly platforms, but with much smaller license costs. This allows us to offer incredible value for money – especially when combined with the fact that we do not employ any sales staff (we get all of our new business from Google or from referral from happy clients) and that our business premises are very humble.
How do I know if I need off the shelf or a bespoke ecommerce solution?
Off the shelf ecommerce solutions mean that the coding work has already been done, its simply a case of integrating the design, adding the products, pricing and descriptions. While there are some off the shelf ecommerce solutions that you can do yourself without any imput from a design company, most off the shelf solutions are offered by web designers / web design companies who can take the confusion and stress out of the process.
If what you want to accomplish is very straight forward, for example you just have a catalogue of products with an image, a description, a title & a price – then off the shelf may be fine for you. What many businesses discover however is that as the project moves forward, it becomes apparent that the project wasn’t quite as simple as anticipated, some products are different in terms of delivery, pricing and / or checkout process, or you may find that you need specific features, for example canvas prints websites require image upload, courier websites require price calculation, ecommerce websites for garden furniture or buildings may require the option of flat pack delivery only or delivery and installation within certain postcode areas, and so on.
For an example of some of the online shop websites we’ve created, see:
Kate Lewis Design
Photo iPhone Case
Shortcut to Longboarding
For more info, give us a call on 0845 340 2433 or use the Quote Me form, or the Call Me form.
More about Ecommerce website design & development:
Ecommerce / online shop websites are one of the most popular kinds of websites now, for the simple fact that with a relatively small investment you have a store front, 24/7/365 – with little or no overhead. The ecommerce website can handle the details, the payment – you or your staff just print off the order & send out the goods, nice…
When you start a traditional retail outlet, the costs & therefore the risks, are high. You have to lease a property, pay to get it set up with counters & tills etc., even before you stock it, you have to invest in recruiting & then paying staff, business rates, insurance – and an endless list of other expenses.
When you start an online shop, none of the above is true. The risks are dramatically reduced.
The only negative with an online shop is that there is no passing foot traffic – but this is where search engine optimisation, and other forms of promotion come in (pay per click, display, affiliate, email marketing, and traditional offline marketing).
As long as you are prepared to put effort into promoting your online shop – and you have products which your target market want, at a price that they want to pay, then online retail can be a fantastic business.
Ecommerce websites are also a very popular choice for existing businesses who need to increase profits, and who already have an existing client base – as by simply sending out some emails, letters and or telephone calls, a business can create an online shop, let their customers know & instantly have a new source of income which requires far less people power to manage than taking order in person or over the phone.
The ecommerce / online shop websites we create, give our clients tremendous value for money. The platforms we use offer the latest technology, at an extremely competitive cost.
Ecommerce Web Design Costs
Off the shelf Ecommerce web design tends to cost from around £500 – £1,000 on average. If you’re looking for costings from a professional website design company to design an ecommerce website for you, you’re more likely to get quotes around the five thousand to ten thousand pound range, depending on how much work will be involved, what platform licence costs there are and so on.
However, our average Ecommerce web design costs fall into this gap between average off the shelf solutions and bespoke solutions, thanks to perfecting the use of platforms which are less costly to work with but which are just as good, and thanks to the fact that we don’t have sales staff to pay and we have humble offices… so our average ecommerce web design project costs starts from about £1,000 – and the higher end tends to be around £4,000 – £5,000 in terms of the total project cost.
If your budget is well under £1,000, then you will probably need to look into off the shelf solutions. If your budget is over this amount but the features required are complex, then you may need to start off with a more simple ecommerce website if the budget cannot be increased. For example, we sometimes receive quote requests from businesses with budgets of around £1,000 - £2000 wanting canvas prints / photo gifts ecommerce websites with features they have seen on some of the best known websites in this market, websites that have often cost tens or even hundreds of thousands of pounds in total, to develop. Often we can replicate very clever & complex features for comparatively low costs, but projects like this are usually not possible to complete for budgets at the lower end, of £1,000 – £2,000 for example.